Why a Cleansing Balm Changes Everything

"I wanted a cleanser that didn't leave my skin feeling tight or stripped." In this feature, The Curiosity Project explores why cleansing balms are replacing traditional foaming cleansers for many skincare enthusiasts. Discover how BL+ Cleansing Balm gently melts away makeup, SPF, and daily impurities while helping support the skin's natural barrier.

Best Moisturiser For Mature Skin: BL+ The Cream

Our BL+ The Cream has done it again! We’re proud to share that we’ve been named ‘Best Moisturiser for Mature Skin’ by Good Housekeeping Institute for their Believe in Beauty Awards 2026 for BL+ The Cream. The team spent 5 months testing to find the product that genuinely delivered, and BL+ The Cream was up there on top with the best. ‘It’s made a difference where others haven’t.’ — Good Housekeeping Institute’s Believe in Beauty Awards 2026.

Best new beauty products: BL+ Cleansing Balm

"Enriched with the brand's BL+ COMPLEX™ and bioactives, it works to melt away makeup, dirt and impurities, while strengthening the skin barrier and nourishing lashes and brows. It effortlessly dissolved my makeup in a flash, leaving my skin feeling clean, soft and hydrated. As someone with sensitive skin, it's one of the very few cleansing balms that I've tried that hasn't caused any irritation on my skin or eyes, it's gentle and soothing at its core."

Go Behind-the-Scenes to See How Blue Lagoon Makes Skin Care

"The Blue Lagoon is a geothermal spring turned hotel and spa that draws over one million visitors every year. Now, the company is developing skin care using the lagoon’s bioactive compounds. Shop TODAY’s Adrianna Brach goes behind the scenes to see how the brand is turning geothermal seawater into skin care."

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"I was always a bit of a face mask-skeptic until I tried this luxurious one. The first ingredient is silica pulled from the geothermal waters of Iceland’s Blue Lagoon. (The second ingredient? Seawater.) The first time I used it, I was in the midst of a hormonal breakout. Not only did it calm my redness almost immediately, but my skin also felt notably soft for most of the following week."

Best Cleanser for Everyday

"This Blue Lagoon formula has all the makings of a spectacular daily cleanser. Gentle and airy, it lathers into a featherweight foam that sweeps away impurities; its antioxidant-rich composition aids in skin feeling fresh once you wash it away."

Best Face Masks for Mature Skin That Derms Swear By

"If your skin feels especially dry and flaky, try slathering on Blue Lagoon’s Skincare Mineral Mask, a 2024 Allure Best of Beauty Award winner. Its blend of jojoba oil, glycerin, aloe vera, and thermal water sourced from Iceland delivers an intense surge of hydration while soothing sensitive skin, leaving you with your bounciest, softest complexion yet."

Best Eye Roller

"The rollerball feels cool as it glides over your skin, dispensing the perfect amount of serum that absorbs immediately to help reduce puffiness and refresh the delicate skin under your eyes. The serum itself is hydrating and soothing, making it ideal for fighting any signs of fatigue after a workout. It's like having a mini, effective spa treatment right in your gym bag."

Best Firming Mask: Algae Mask

"Give your skin a boost with this firming mask, which uses a mix of micro algae, silica, and seawater sourced from Iceland's Blue Lagoon. The formula stimulates, preserves, and protects skin's collagen level while deeply cleansing and nourishing. One use and you're hooked."

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"This moisturizer’s formula is light as water and just as hydrating. The secret ingredients include Icelandic microalgae, hyaluronic acid, aloe, and niacinamide. Our tester said that the cream was fast-absorbing and left a soft, nearly matte finish on her oily skin."

Best for Mature Skin: BL+ The Cream Light

"For those struggling with rosacea while caring for mature skin, Blue Lagoon’s BL+ line offers a lightweight cream that does the trick to address multiple concerns at once.”

Best for Nourishing: BL+ Eye Cream

"This eye cream excels in under eye skin nourishment, protection, and smoothing fine lines. Iceland gets cold, and if there’s a brand you can trust to develop an ultra-hydrating, protective eye cream, it’s Blue Lagoon."

Your Anti-Aging Skin-Care Routine, Simplified

"Designed specifically for the eye area, Blue Lagoon’s BL+ Complex uses an advanced system to deliver collagen-boosting microalgae and silica deep into the skin. Also made with ceramides, bakuchiol, and niacinamide, the cream has a rich, melting texture that makes it a treat to apply."

Best Overall Hand Cream

"Powered by mineral-rich geothermal water (yes, the same you’d soak in at the actual Blue Lagoon hotel and spa), this cream balances quick absorption with real barrier repair. It’s my foremost “EDC” (everyday carry) pick of the roster, from one of the most reliable skincare lines."

Best Moisturizer: BL+ The Cream Light

"When it comes to moisturizer, call me 'Goldilocks'—I'm looking for one that's jusssst right. Here it is: Hydrating enough to keep my complexion supple yet lightweight, so my skin never feels suffocated. Its power comes from bioactive compounds sourced from Iceland's famed Blue Lagoon—a destination renowned for its skin-healing properties."

Best Retinol for Fine Lines: BL+ Retinol Cream 0.3%

“I’ve been using this brand for years, and my combination skin finds this product very hydrating. The texture melts into my skin, leaving my complexion radiant by the morning. I experienced no signs of irritation, dryness, or peeling. If you’re looking for something that's not irritating, the mineral-rich formula delivers.”

Best Caffeine Eye Creams, Backed by Testing in Our Beauty Lab

"The official skincare line from the Blue Lagoon in Iceland is a past GH Sustainability Innovation Award winner. In addition to formulating the serum with the famously healing Blue Lagoon seawater, it contains three types of hyaluronic acid to deeply hydrate, licorice root, and vitamin C to brighten and minimize dark circles, caffeine to depuff, and their signature BL+ Complex to stimulate collagen."

Is Algae Luxury Beauty’s Next Hero Ingredient?

"If the last decade in beauty was defined by acids and actives, the next might belong to biointelligence. Algae, with its blend of performance, provenance and clinical proof, may be where that begins. For Blue Lagoon, the difference is in the science behind it — and that it is unique to the Blue Lagoon."

How Oscar Winner Mikey Madison Skin-Prepped For The Red Carpet

"Makeup artist Melissa Hernadez prepped Madison’s skin with the Blue Lagoon Mineral Mask for "deep hydration and smoothness," followed by BL+ Serum to plump and illuminate. And to lock in the moisture and ensure the glow lasted all night, she used BL+ Cream, then refreshed the under-eye area with BL+ Eye Serum. Last, she pressed Algae Bioactive Concentrate Face Oil into the skin for the red-carpet glow that was seen on the phones and television screens of many."

Best Eye Cream For Fine Lines: BL+ Eye Cream

"Powered by the bioactive geothermal water in Iceland’s Blue Lagoon, as well as bakuchiol, BL+ The Eye Cream prevents new lines while minimising old ones."

New Remedies for the Delicate Eye Area


"Icelandic skin care brand BL+ uses mineral-rich water sourced from the country’s famous Blue Lagoon."


Beauty products that will have you glowing by the morning

"It penetrates into the skin nicely, so it doesn't feel heavy or sticky when you are sleeping."


This Sustainable Icelandic Serum Cleared My Rosacea

"I am always on the hunt for products that help soothe and reduce the redness. I’ve found a couple quick fixes, but nothing has had more staying power than BL+."


The Best Eye Cream For Men


"Ever since visiting Blue Lagoon's skin care labs outside of Reykjavik, Iceland. I'm convinced this brand is worth the upgrade across every category—namely in terms of face masks and eye creams."

Allure Best Eye Serums for Hydrated, Well-Rested Under Eyes

"No sleep? No problem. This thin, ultra-lightweight formula instantly nourishes tired, puffy, dry, undereyes"


The W List: Outstanding Eye Creams

"BL+ Eye Cream uses gentle resurfacing to brighten the eye area and keep the skin supple.The creamy texture glides easily on the skin and works well under makeup, too."

Best Face Mask: Silica Mud Mask

"A clay mask that purifies your skin and leaves it smooth and hydrated? No longer a myth. 'It’s so gentle I felt like I could have used this every day,' according to a particularly impressed tester."

BL+ Eye Serum Is Worth the Hype

"It’s small and travel-friendly, and using its roller-ball applicator feels like the most heavenly eye-socket massage you can imagine. But most importantly, it works."

Allure Best Clean Beauty: BL+ Eye Serum

"If you've accumulated undereye bags after late nights scanning ingredient lists for vegan, fragrance-free, lightweight eye treatment, we present the solution to all of your problems. This serum checks every box and is spiked with depuffing caffeine."